Hiring and keeping drivers has long been one of the toughest challenges in trucking — but understanding the data behind today’s market can change that. This session unpacks the latest statistics and trends shaping the driver market, helping you see where opportunities and challenges lie. Attendees will leave with actionable and data-driven strategies to enhance recruiting, strengthen retention, and plan confidently for the road ahead.

Speaker

Priscilla Peters
Priscilla Peters
CMO, Conversion Interactive Agency
Guest Speaker

Priscilla has over 27 years experience in the transportation industry, specializing in driver recruiting, retention, marketing, advertising, communications and training.